In the movie, Adam Sandler’s household needs a housekeeper. Enter Flora - a Spanish woman who is unable to speak a word of English. They have to figure out how to communicate.

As website owners know, this is much like trying to speak with search engine optimization people. As they rattle off terms like Organic Listings and SEM and SEO and SEP and SERP, the average webmaster begins to want a slurp more than a SERP.

So, let’s trasnlate some of those terms, shall we?

• IBL is an In Bound Link, from another web site to yours.

• KWD is your Keyword Density, rated as a percentage.
• OBL is an Outbound Link. A link from your site to another.
• OOP is an Over-Optimization Penalty. You know… OOPs!
• PR is your PageRank. But only at Google, of course.
• Recip is a link trade where they actually link back.
• SEs are Search Engines
• SES (note the capital S) means Search Engine Strategies
• SEM is Search Engine Marketing
• SEO is Search Engine Optimization
• SEP is Search Engine Positioning
• SERPs are Search Engine Results Pages
• SEMPO is a Search Engine Marketing Professional Organization

  And, last, but not least.

• SPAM does not mean Stupid Pages Above Me, and
• Spamglish refers to keyword-rich gibberish that uninformed people use as search engine fodder instead of well written interesting content that real live human beings would actually want to read.

Don’t use Spamglish. Bots don’t have Visas. People are what’s important. Just like Adam Sandler said. See?

P.S. My most sincere apologies to Adam Sandler and the cast and producers of “Spanglish” for this little parody. I couldn’t resist.

Organic SEO” refers to the manual type of page optimization vs. automatic submittal and page alteration.” The important thing to note is that when a company first gets listed on Google’s first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly,”

I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.

Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals.

Organic SEO (Search Engine Optimization) facts: It has always been recognised that organic search listings or general search listings are the ones most used by search engine browsers to the extent that research shows in excess of 70% of search engine users prefer these listings to the 30% of browsers that utilise sponsored listings or PPC. Most corporate search engine optimisation companies now avoid organic SEO and have moved ever further towards paid search (PPC). Although High Position is an expert in paid inclusion programme set up and management the golden egg has always been the organic listings. Ethical search engine optimisation and compliance technology is the only way to gain these listings..

The main difference between the two methods of marketing is that PPC is aimed entirely at your budget and skill in setting the campaign, however, organic listings are based on the quality and stature of your website in conjunction with the strict search engine guidelines.

Complete the exercise for yourself, go onto www.google.co.uk and search for your main products and services, are you there? If so well done but it may be inadvertently, remember 2006 was started with BMW being thrown out of Googles database for black hat techniques. This highlights the need for High Position to analyse your corporation’s website to make sure you are compliant and maximised!!

The Myth of Overnight Success

There are few things that get to me more than the assumption that a large goal (such as getting to number one for a keyword on Google’s SERPs) can be done overnight. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked.

The issue with this myth is that customers actually believe it. They post jobs such as “We want to be number one in the following key words” then list close to a dozen key words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensures high rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month.

Key 1 - Write for visitors not for search engines.

The experts you show you many techniques for optimizing your website for search engine placement. If you attempt to incorporate all or most of these techniques, you may lose sight of something even more important… your website visitors. If you want to be successful getting traffic to your website and keeping it, you must provide your visitors with content that is relevant. Techniques such as keyword stuffing have come and gone as search engines become more intelligent. But having relevant content that appeals to your visitor is something that will never go out of style.

Key 2 - Get quality incoming links to your website.

Having incoming links from a variety of other websites is important to search engines. There are a number of different ways to achieve this but it’s something that must be done continually. It’s easy to make a new website, submit an article with a link to your website to the article directories and then think that you work is done. It’s not. You must continue to do this each month. In addition to article directories, you can get incoming links from sources such as link directories, postings to blogs and forums, social bookmarking and rss feeds from your own blog.

Search engines require your website’s inbound link count to grow on a regular basis. If your website’s inbound link count stops growing then the search engines will no longer see your site as being important. Websites with ongoing promotion will always perform much better in search engine rankings. It’s also a good idea to have incoming links point to several different pages of your website.

Key 3 - Choose your keywords carefully

When it comes to keywords, make sure you do your homework. Check around, there are a number of free tools out there that can do this job for you. When you choose your keywords, don’t go for the obvious. Make sure the keywords you use fit with the overall theme of your web site. Also, look for keywords that have less competition so that you will have a better chance of ranking high with it.

Key 4 - Update your website regularly

Even after you get your website listed by the major search engines, you need to take measures to keep it listed. Make it your job to add at least 5-6 pages of new content to your site each month. If you fail to do this then any other search engine marketing techniques you use will be a waste of time.

It’s important to rank high in the search engines if you want to get free traffic to your website. If you want to rank high and stay there, you need to pay attention to the 4 keys that have been stated.

The Torrid Tale Of The Ever Changing Google Algorithm

Optimizing any site to promote it within Google search engine results pages can prove to be an ongoing saga. After countless months of optimizing, tweaking, linking, and improving you might be lucky enough to find your site listed at the top of the results page. If you do then we all hail you and you have the unarguable right to give yourself a firm pat on the back. Problems can arise, though, when Google perform another of their seemingly uncountable algorithm updates. Boom, your site suddenly drops from top spot to page 53 of the results. After a week of crying, shouting, and screaming the results begin to settle and your site once again finds itself heading towards the dizzy heights of page one.

Again, this is a slight over-exaggeration in most cases. Google do update their algorithms because they attempt to prevent the unethical few that we have all come to know and love as black hat SEOs from gaining that coveted top spot. In fairness to Google, this can’t be an easy battle. They make a change, the black hat SEOs change their methods to match. Google again make some changes in a bid to counteract these new methods and, what do you know, the black hat SEOs pop up again with some new, equally cunning ploy to steal the top positions from the rest of us Google abiding promoters. And so, the algorithms change once again.

An Introduction To Our Hero – The Inbound Link

However, since time immemorial Google has loved the inbound link in an almost incestuous fashion. A quick browse through most result pages will throw up results that you might find to be a freak or just completely wrong. Those sites contain little or no mention of the keyword, or search phrase, in question and yet they’re appearing above your impeccably optimized page. Looking beyond the search results and toward a link popularity tool you will inevitably find that the site in question has an excellent link profile.

Why Use A Link Building Service To Fight Your Battles?

Google deem an inbound link as a tick, a gold star, and a big bag of brownie points for your page. If that inbound link also contains the aforementioned keywords as anchor text then you should expect great things in the future. If you’re looking for the single most important Google SEO factor then inbound links are what you are looking for. The size of the tick or the amount of brownie points that are found in your special bag are determined by just how beneficial an inbound link is.

It’s Not The Size Of Your Links…

Quality is, on the whole, much more important than quantity. Reciprocal links were once the weapon of the Webmaster looking for Google acceptance, but they now place less weight on a reciprocal link as they do on a one-way link. Google want to promote a natural or organic Internet network. They don’t want to see links that have been traded, in any way, and instead want to see sites gifted a link because of the value that they offer to visitors.

Google Battling Techniques

In reality, of course, gaining organic links is not a simple process. You need to have traffic before you have any hope of gaining organic links and so it’s necessary to look elsewhere. The technique that I, as a Google battler, prefer is the use of article submissions. This can be a submission to article directories in the hope that every man and his site will pick it up, or submission to individual high quality websites. It isn’t important. What is important is the degree of control that article submission offers.

Commanding A Regiment Of Inbound Links

Submitting an article makes me the boss, or General if you prefer, of my links to an excellent extent and the search engines certainly don’t seem to have a problem with it (yet). I can control the page content, the anchor text, and in the case of individual submissions I can control the quality (dare I say it – PageRank) of the site or page that links to me.

Fighting On An Even Battlefield

Page content is important. Gaining a link from a page that is based on a topic irrelevant to your own is near useless. Even ensuring that the text immediately surrounding your link and the anchor text are relevant does not offer what I look for in a linking page. I want complete (or as near as possible to complete) relevancy.

Don’t Camouflage Your Links

Control over anchor text is vital. The anchor text of a link is the visual element that readers can see, it’s the section of the HTML that is viewed and clicked by readers, and it is the section of a link that many inexperienced promoters get completely wrong. When you start a link building or article submission campaign it is important to determine the keywords you will be targeting and include these keywords in the hypertext of the link and preferably at least once or twice in the article itself. Most article directories allow for two links so use them both for different keywords, preferably pointing to different pages of your site.

Always Be Planning Your Next Inbound Link Campaign

The final factor regarding linking that is vitally important is that you keep going. Even when you reach the top spots for your most competitive keywords you have to keep plugging away. The second you let it drop you can guarantee that another site with another eager Webmaster at the helm is chomping at the bit ready to take over the mantle of Google number one.

Only Fools Rush In

New websites should always take care not to build too many links too quickly. Google do see this as meaning you employ an underhand method of link building because new sites typically cannot muster up thousands of links in their first few days. Take your time, submit one article to several directories, and then wait to be indexed. Using this technique you will get indexed relatively quickly and after a couple of weeks you can start to post articles with a little more regularity.

Conclusion And A Little Ambush Prevention

Inbound linking is potentially (I use that word only to try and prevent the ambush of criticism from others) the most important aspect of Google SEO. A good link profile with a reasonable number of inbound links from high quality, and relevant websites can make up for under optimized or even un-optimized website content. What it can’t make up for is the use of other black hat SEO techniques. Do everything above board and it is less likely that you will become one of the anti-Google druids; those that spend the rest of their online life frequenting message boards and blogs relaying the tired tale of how they were once an online millionaire before Google destroyed them.

Analyzing the Competition

A key step to any search engine optimization effort is to analyze the competition. The simplest way to do this is to simply go to their site and look at the code. Most browsers let you do this by clicking the “view” tab and then selecting “source.”

You competition isn’t stupid. Many sites will bar browsers from showing source code using the above technique. If your competition takes this step, is there anything you can do? Yes, there is.

Indexes

Almost everyone knows how to check if his or her site is indexed in a search engine. Simply go to the engine and search for “site:yourdomainname.” This technique can also be used to see what your competition is up to.

If you want to see a glimpse of how a competitor is pursuing search engine optimization, check how many pages are indexed in the relevant search engine. Do a search for “site:competitorsdomainname.” You’ll be presented with a list of their pages, the meta title and meta description. This works particularly well with Google.

The resulting list of pages can be analyzed in a couple of different ways. First, you can isolate the particular keywords being pursued by the site. These should then be compared to your site to ascertain whether you’re missing anything. You almost always are missing a key niche. Second, you can analyze the meta description to see both the layout and particular formation of sentences and keyword placement they are pursuing. Again, compare it to yours. Using this process, you can get an idea of how your efforts differ from a competitor.

Importantly, this approach should not be overvalued. It is only a glimpse of the competitor’s site, not a thorough review. It will tell you nothing about how pages are arranged, keyword density approaches and so on. You’ll have to hunt and peck around the site for that information. Still, the meta information gained from this approach makes it worth a go if you are shut out from the code of a site.

So how do you do customized seo? One of the very first things you need to do to do customized seo is to determine for which seo tips keywords are you able to quickly and easily rank highly in the natural search engine results.

Generally, you are going to have a hard time ranking highly, right out of the box, for a search term that gets 100,000 searches and has 100,000 competing web sites. Generally with that much competition there are far more than 10 web sites that are serious about being in the top ten, and although you can often duplicate much of what they have done to get their, there is some weight placed on the fact that they have been in that spot for some time now.

It is much easier to come up with 10 different keywords that each have an average of 10,000 searches per month, or even 20 that have only 5000 keyword searches per month. The key here is to choose keywords that have less than 5000 competing results. Generally when the competition is less severe, as in keywords that have less than 5000 competing web sites, there are fewer web sites that make the effort to be in the top ten spot.

My guess is that you are now ready for more intense customized seo.

Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.

Impact of sitemap taxonomy to Internet marketing

Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.

Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.

Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn’t have a sitemap taxonomy.

Building a sitemap taxonomy

Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits.

Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.

There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.

Do-it-yourself sitemap taxonomy

The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website’s content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.

Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.

When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.

Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.

Brands -

If a brand applies, include more specific brand names that are applicable to your site or type of business. If you offer a service, then try to offer service brand names when ever possible. Legally, you should put a registered trademark (®) or trademark (™) symbol after the names when ever mentioning trademarked names on the page.

Concepts -

Include concept type keywords. An example would be “Athletic Gear” Since this would be what a sports company might be selling.

Company Names -

If your site offers a product from a well known company with brand recognition, include that company name in your keyword. Rid on the popularity of that company, why not? You’re selling their product, correct? If that company has a good reputation and brand loyalty then this would only help in adding consumer confidence in your site even more.

Quality -

Your keywords may only bring up poor quality type web sites that your core audience may have no interest in anyway. Try to focus on words that will bring in quality visitors to your site who will stay long enough to search your site for information regarding your product or service. Unqualified visits are not only a waste of your visitor’s time but also a waste of your time. You wouldn’t want to be barraged with unqualified emails regarding your product if it’s not what your site is trying to sell.

Your Company Name

Unless your company has a well known brand name such as Nike or Ford Motors, it’s generally less important to emphasize the company name as a keyword. A go around for this is to create an “About Us” page that focuses on optimizing your company name several times as the keyword on that page. This way if someone searches for your company name it would still come up as a relevant search result.

Target Phrases not Words -

With over a billion pages on the web and millions added each day, it’s virtually impossible to achieve to rankings for a common words such as “electronics”, “web”, “food” etc. Instead, try to focus on target phrases of between two and four words in length.

Test Your Keywords -

Try to see how many web sites match your keywords or phrases before and after you launch your web site. Obviously the few matches found the easier it will be to obtain high rankings. With a proper strategy your site could be one near the top of that search. There may be phrases that are much easier to achieve a good ranking on than more common words or phrases. Some finding those obscure phrases and using this strategy can gain your site unexpected traffic.

Case Sensitivity -

If a user types in the word “Web,” many engines will search for “Web” with an uppercase “W” only. If your page has only “Web” in lowercase “w” in it, it won’t be found. On the other hand, if a user searches for “web” many engines will search for it in lowercase and uppercase forms. There fore it helps to have some of your keywords in uppercase or starting with an uppercase letter if the user should search that way. The easiest way to do this is in the title of the page, in Meta tags and at the beginning of sentences. Some engines are not case sensitive like Google at this time. The easiest way to test this is to input your keyword or phrase into different search engines and see if the exact same search results come up.

Bad Spelling -

Some times bad spelling is a good thing. Search for obvious spelling errors and grammatical mistakes people are likely to make and then incorporate them into your pages to pick up unexpected traffic. Also, product names can have a multitude of variations so focus on those too. For example, Ford may have “Ford Motor,” “Ford Vehicles,” “Ford Auto,” or “Ford Cars” etc.

Implement these search engine optimization strategies and you will boost your traffic with higher rankings